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About BlondLocs - The Ageless Athlete

Who is Blondlocs?

 Bold. Unapologetic. Ageless. Empowered.

Elaine “Blondlocs” Allen Landy is a coach, creator, and truth-teller redefining what’s possible for women over 40. At 60, she’s transforming conversations about strength, visibility, and purpose, with one unwavering belief: It’s never too late to rewrite your story.

She’s walked construction sites, closed real estate deals, and stood on the Miss Universe Jamaica stage as its oldest contestant, stretch marks, cellulite, and unapologetic confidence included.

A health, wellness, and fitness coach, published author, speaker, and media personality, Elaine blends personal victories with public influence. From raising her daughter as a single mom to launching a platform where new artists can showcase their talent in front of industry professionals (VybeVault RnB) with her husband, she has built a movement for women who refuse to diminish with age.

With over 250,000 Instagram followers and a global reach of more than 400,000, Blondlocs challenges ageism, redefines menopause with humor and honesty, and encourages women to lift heavier physically, emotionally, and spiritually.

What She Stands For

Ageless Strength

Wellness for bodies that don’t ask for permission to be powerful.

Men. Oh. Pause

Menopause, redefined, with grace, grit, laughter, and hormone-smart care.

Voice & Visibility

From trauma to triumph, she creates space for women to be seen, heard, and healed.

Ready to move?

For women’s events, wellness panels, or platforms focused on bold aging.

Fitness and wellness support for women 40+ rooted in self-trust.